CELEBRATING 100 YEARS OF NEGRONI

How to Make the Classic Negroni

Simple and balanced, the classic Negroni is the perfect combination of three ingredients: Sweet Vermouth balances the unique bitterness of Campari, the red heart of every Negroni. Depth of flavour is introduced by adding Gin to create the iconic cocktail that has been enjoyed around the world for 100 years.

Step 1

Fill a rocks glass with ice

Step 2

Pour equal parts (30ml) of Campari, Gin and Sweet Vermouth

Step 3

Stir gently and garnish with a fresh slice of orange

Negroni Week

Welcome to Negroni Week, presented by Imbibe Magazine and Campari. Imbibe launched Negroni Week in 2013 as a celebration of one of the most iconic cocktails and an effort to raise money for charities around the world. Since then, Negroni Week has grown from about 120 venues to almost 10,000 venues globally, which have collectively raised about $2 million for charitable causes. Participating venues donate a portion of their sold Negronis to a charity of their choice. Cheers to a good cause.

History of the Negroni

Everything began in 1919, when Count Camillo Negroni visited his favourite bar in Florence, Caffé Casoni.

Inspired by a recent trip to Britain, he asked bartender Fosco Scarselli for an Americano made with a splash of Gin instead of soda water. Scarselli then added an orange wedge rather than the usual lemon twist, and the rest is history.

Over the last 100 years, the Negroni has stood the test of time achieving its status as a ‘classic cocktail’.